Marketing that makes people pay attention.
I combine consumer insight, creativity and strategy to build brands, campaigns and experiences that connect with people.
Every project follows the same current.
Consumer
Start with the person, not the product.
Insight
Find what actually drives their behaviour.
Strategy
Turn the insight into a clear direction.
Creative
Give the strategy a shape people notice.
Media
Put it in front of the right people.
Measurement
Know what worked, and why.
PORTRAIT — SAULI SARKAR
SauliSarkar
MARKETER — BRAND, DIGITAL & PERFORMANCE
LONDON → GURUGRAM
More than marketing.
Understanding what makes people act.
I'm interested in the space where consumer behaviour, creativity and commercial thinking meet — understanding people, finding the insight, building the idea, and measuring whether it actually worked.
Selected outcomes from marketing projects and campaigns.
Work that made an impact.
A framework, not a formula.
Understand
Consumer behaviour, research and context.
Discover
Identify opportunities and insights.
Create
Turn insights into campaigns, content and experiences.
Measure
Analyse performance, learn and optimise.
Now learning to make marketing perform.
Alongside my brand and consumer marketing experience, I'm currently expanding my performance marketing capability through a hands-on programme with Kraftshala.
Meta Ads
- Campaigns
- Audience Targeting
- Creative
- Performance
Amazon Ads
- Marketplace Advertising
- Product Visibility
- Performance
Flipkart Ads
- Marketplace Marketing
- Campaigns
- Optimisation
Currently developing — hands-on, in progress. Not presented as prior professional paid-media employment.
The marketing toolkit.
Where it's come from.
Ajanta Shoes Pvt. Ltd.
Management Trainee — Marketing
Queen Mary University of London
MSc Marketing — Distinction
Kraftshala
Digital Marketing Programme
MSc Marketing
Queen Mary University of London
Things I'm thinking about.
What makes a brand campaign memorable?
Read article →Why consumer insight should come before creativity.
Read article →What I learned from marketing a smart product.
Read article →How performance marketing is changing the role of the modern marketer.
Read article →Where brand building meets performance marketing.
Read article →Beyond the job title.
Curious about brands, consumer behaviour, advertising, culture, technology and creativity — usually all at once.
Have a marketing
challenge?
Let's turn an idea into something people remember.